Deliverect vs Flipdish: Which Is Better for Restaurants?

Deliverect vs Flipdish: The Core Difference

Deliverect and Flipdish do different jobs. Putting them head to head is a bit like comparing a plug adaptor with a kitchen.

Deliverect is an order aggregator. It takes orders from Just Eat, Deliveroo, Uber Eats and other marketplaces and sends them into your POS as one feed. Fewer tablets on the counter. Fewer orders typed in by hand, and fewer of the mistakes that come with typing orders in by hand at 8pm on a Saturday.

Flipdish is a full restaurant technology platform. You get a POS, kiosks, branded apps and AI tools, all built around one idea: getting customers to order from you directly instead of through a marketplace.

So the choice comes down to where you want the business to go. If you want more direct orders and less reliance on marketplaces, pick Flipdish. If you're almost entirely marketplace-driven and don't plan to change that, Deliverect fixes the day-to-day mess that comes with it. Most operators sit somewhere in between. They need marketplace orders coming in today, and they want their own ordering channel for later. Flipdish covers both.

What Is Deliverect?

Deliverect plugs into online marketplaces and delivery routing platforms and pulls their orders into a single stream for your POS. Instead of a Just Eat tablet, a Deliveroo tablet and an Uber Eats tablet all beeping at once, the kitchen gets one list of tickets.

What it does:

  • Pulls orders from multiple marketplaces into one feed
  • Lets you edit your menu once and push it to every marketplace from one dashboard
  • Reports across all the connected channels
  • Stock 86: mark an item out of stock once and it comes off every platform at the same time

That last one matters more than it sounds. If you run out of wings on a busy Friday, nobody wants to be logging into three separate apps to hide them while orders keep landing.

What it doesn't do:

  • Run your POS
  • Take direct online orders
  • Give you a branded customer app
  • Run self-service kiosks
  • Handle loyalty

Deliverect sits in the middle, between the marketplaces and your till. It makes marketplace orders easier to handle. You're exactly as dependent on the marketplaces as you were before you signed up.

What Is Flipdish?

Flipdish is a complete platform for restaurants. It includes:

Every order ends up in the same place. A website order, an app order, a kiosk order and a phone order all go to the same kitchen display and show up in the same back office. The customer's details stay with you, and so does the money you'd otherwise hand over in commission.

In practice that means one system to train staff on, one set of reports at the end of the week and one supplier to ring when something stops working.

Side-by-Side Comparison

CapabilityFlipdishDeliverect
POS system✓✗
Kitchen display✓✗
Direct online ordering✓✗
Branded mobile app✓✗
Self-service kiosks✓✗
AI phone ordering✓✗
Loyalty programme✓✗
Marketplace aggregation✓✓
Menu pushed to marketplaces✓✓
Unified reporting✓Limited
Customer data ownership✓ - you own it✗ - marketplace owns it

The Marketplace Problem Deliverect Doesn't Solve

Deliverect makes marketplaces easier to run. It doesn't change what they cost you.

On a Just Eat, Deliveroo or Uber Eats order you pay roughly 25-35% commission. The marketplace keeps the customer relationship, and it's free to show that same customer a competitor's promotion the next time they open the app. You don't get customer data you can use for your own marketing.

Deliverect cuts the admin of running several marketplaces at once. The commission you pay each one stays the same, and the customers still belong to the marketplace.

Flipdish online ordering works the other way round. A direct order through your Flipdish website or app costs a fixed platform fee, not a percentage of the order. You get the customer's details. You can run a loyalty scheme, send promotions to people who've ordered before, and talk to them without a marketplace in the middle.

The numbers add up fast. Take a restaurant doing 200 online orders a week at an average of £25, paying 30% commission. That's £1,500 a week in fees. Move half of those orders to direct and the commission bill drops to about £750 a week. Over a year that's around £39,000 that stays in the business, before you take off the Flipdish platform fee.

The customer data is the other half of it. A marketplace customer who orders from you ten times is, as far as your records go, ten anonymous orders. A direct customer who orders ten times is a name and a number. When they stop ordering for a month, you can send them an offer. On a marketplace, you can't even tell they've gone.

What a Direct Order Actually Looks Like

Walk through one. A regular taps your app, or finds your site, and orders from a menu with your branding on it. They pay online. The order drops into the Flipdish POS and onto the kitchen display alongside the walk-in and kiosk orders. You now have their name, contact details and what they ordered. If they usually order on a Thursday and miss three Thursdays in a row, that's something you can act on.

Now the marketplace version. The customer opens Deliveroo, scrolls past your restaurant and six others selling similar food, picks you this time, and Deliveroo takes its cut. With Deliverect in the setup, that order reaches your POS more neatly. Nothing else about it changes. Next week the same customer might pick the place two doors down because it was running 20% off.

Running the Kitchen on Each

From the pass, the two setups can look similar. Both get rid of the wall of tablets. Both send tickets to one place.

The difference shows up behind the scenes. With Deliverect you have at least two systems: Deliverect for the marketplace orders and whatever POS you already run for everything else. If you take direct orders through a third company, that's three. Menus need to stay in step across all of them, and when the numbers don't match at the end of the night, someone has to work out which system is wrong.

With Flipdish, the POS, the kitchen display, the online ordering and the kiosks are the same system. Change a price once and it changes everywhere you sell. Sales from every channel sit in one report, so you can see how much of the week came from your own website compared with Just Eat without exporting three spreadsheets.

Phone orders are a good example. In a lot of takeaways, the phone still rings all evening, and someone takes the order on a notepad and keys it into the till between serving customers. Deliverect doesn't deal with the phone at all. Flipdish's AI phone ordering answers the call, takes the order and sends it to the kitchen display like any other ticket, so the person at the counter can keep serving the queue in front of them.

Can You Use Both?

Yes. Some restaurants use Deliverect to handle their existing marketplace channels and Flipdish for direct ordering. Flipdish connects to marketplaces as well, so as direct orders grow you can cut back on marketplaces when it suits you, and you might find you don't need a separate aggregator at all.

If most of your orders come from marketplaces right now, do it in stages. Keep the marketplaces running. Build up direct orders alongside them - a card in every delivery bag with your website on it is a decent start, and a loyalty offer that only works on direct orders gives people a reason to switch. Then pull back on the marketplaces as more of your regulars move over. Switching marketplaces off on day one is a good way to lose a big chunk of revenue overnight.

Pricing

Deliverect charges per location per month. The price goes up with order volume and the number of integrations you connect.

Flipdish also charges per location per month, and that covers POS, ordering, apps and kiosks under one agreement. Online ordering pricing is on the Flipdish website.

Comparing the two monthly fees on their own is misleading. Deliverect still needs a POS to send orders into, and it doesn't give you a website, an app or kiosks. If you'd be buying those from other suppliers anyway, they belong on the Deliverect side of the sum. Flipdish covers all of them, so the total is often lower than paying several vendors.

Then there's commission. Deliverect's fee doesn't touch it, and for a busy delivery restaurant the commission is usually the biggest number on the bill by some distance.

Which Should You Choose?

Flipdish makes sense if:

  • You want your own direct ordering channel
  • You need a full POS as well as online ordering
  • You want a branded app and kiosks
  • You want to pay less marketplace commission over time
  • You want to own your customer data and do your own marketing to those customers

Deliverect makes sense if:

  • You have a POS you can't change and only need marketplace orders pulled into it
  • You have no plans to take direct orders
  • Your whole business is built on marketplace delivery

For most growing restaurants, Flipdish is the better long-term bet. Deliverect makes the marketplace model run more smoothly. Flipdish helps you rely on it less.

Getting Started With Flipdish

Flipdish works with restaurants launching direct ordering for the first time and with groups moving off older platforms.

Explore Flipdish's restaurant AI platform or see the full product overview for everything that's included.